Atlanta Falcons Continue to “Rise Up” in the NFC South, as Rapper DRAMA Heads Back to Remix Anthem

FOR IMMEDIATE RELEASE

2024-11-17 | OFFICIAL PRESS RELEASE

ATLANTA, Georgia— Inspired by the continued wins of the Atlanta Falcons, ATL hip hop legend DRAMA, heads back to the studio for the remix of his 2024 Atlanta Falcons anthem, “Rise Up,” with 49 Luh DJ and 210 Toven of Tymeless Entertainment.

Rapper DRAMA heads back to the studio record the remix to "Rise Up" the new 2025 Atlanta Falcons Anthem (NFL Football) with 210 Toven and 49 Luh DJ (Son of Derez Deshon) of Tymeless Entertainment.

As the Falcons pull ahead as #1 in the NFC South, the Billboard-topping “Left, Right, Left” rapper and his team felt it was time to step those tailgate parties up a notch. Scheduled for release on November 29, 2024, fans across Atlanta will be blaring the vibrant new remix of “Rise Up” with just a little more ferocity than the original.

“This song is not just a song. It’s not just an anthem,” explains Gemini Da Twinn, Co-CEO of Tymeless Entertainment Group. “It’s a call to action. And I think that when DRAMA hits it, he hits it out the park. And that's what we’re going to do by adding the new generation of Atlanta artists to the remix.”

Shortly after meeting Gemini at the 2015 Core DJ retreat in Atlanta, Georgia, he signed to Tymeless Management under a management deal that same year. Tymeless Entertainment doubles over as a record label, with artists like 210 Toven, 49 Luh DJ, and Dyme Dior, signed to his roster, in addition to in-house producer Lingo TheHit Maker. The label itself has been run by Co-CEOs Gemini and Latosha “Nene” Ingram since 2020.

“Rise Up” was released at the tail end of 2023. The production was a collaboration between DRAMA, The DareDevyl, YZDB (Young Zo Da Beatman) of Twinn Productions, Big Boy of Headnodd/MBM Music (Engineer), and Gemini Da Twinn, who came up with the original concept and blueprint.

“Rise Up” stood as the official anthem for Falcons-themed podcasts and events, including the Atlanta Falcons Nation Podcast, tailgate parties, and radio promos, including 2023 performances at official Atlanta Falcons and V103 tailgate parties with the legendary DJs, DJ Greg Street and DJ Jelly. Now, DRAMA and his team plan to take it a bit further with plans with the remix to include sync and licensing, placement into video games, movies, and television.

As for this fresh new wave of talent DRAMA introduces to the world, Newnan native 210 Toven signed to Tymeless in 2023 and is known for tracks like “Pop Off” and “Codeine.” Likewise, Atlanta’s own, 14-year-old 49 Luh DJ (and son of "Hardaway" rapper Derez De’Shon) has been making traction with his own “Come Here,” as well as “Boom Boom Pow” and “Thinking Bout U,” tracks the two Tymeless artists previously worked on together.

In addition to “Rise Up,” DRAMA recently released “Amongst the Stars,” the first song off of his forthcoming Redemption project, and is featured on 210 Toven’s upcoming “Boffum,” due for release early next year. October 12, 2024 was the 25th year anniversary of his single, “Left, Right, Left,” an uncontested forerunner of the Trap and Crunk movements in Atlanta hip hop and an iconic piece of popular Atlanta culture.

DRAMA is currently under management with Tymeless Entertainment.

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GET IN CONTACT:
Media & Public Relations: Jessica N. Abraham, Publicistcontact@jessicanabraham.com
Management & Partnerships: Gemini Da Twinn, Manager management@tymelessent.com

Drama's debut Album, "CAUSIN' DRAMA," was officially released in 2000 and won a number of prestigious rewards, including the 2001 ASCAP Rhythm & Soul Rapper of the year. Drama was originally signed to Tight IV Life/Tight 2 Def Records at the age of 15. Drama_Jazze_Phae_Jazzie_Phae_Jazzy_Phae Drama and Jazze Fae at the Atlanta 50th Hip Hop Celebration at the Atlanta Hip Hop museum. They created Big Ball off the Osmosis Jones Soundtrack for Slip N Slide Records/Atlantic Records. Drama, Atlanta's own Mr. Left, Right, Left, released the 2024 NFL Anthem of the Year for the Atlanta Falcons LVIIII LIX Super Bowl Winners.

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OTHER MUSIC | DRAMA

NEWS

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Drama's Rise up is being played on all ATLANTA radio stations. It's Drama's re-emergence into the Atlanta Hip Hop scene, picked up by the NFL Atlanta Falcon's theme song.

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Check out the Atlanta Falcon's Game-time Anthem, "Rise Up," on all major music exchanges.

An Old Atlanta sound, check out the newest track by rapper DRAMA, "Amongst the Stars." The track was produced by Green Socks of the Dungeon Family (made popular by the late Rico Wade of Organized Noise) and mastered by Grammy Award-winning engineer, James Auwarter of Coda Room Audio (Known for Ludacris, Kanye West, and Rihanna). If you like West Coast Hip Hop, Dirty South and Playa Funk music, or G-Funk with the likes of Nate Dogg, definitely check this out!

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"Amongst the Stars" is a new fan-favorite from Mr. "Left, Right, Left." Have you heard it yet?